With the increasing scope of online businesses, the demand of SEO oriented websites has widely increased. If you are among those website owners, then you might have noticed that SEO is not an easy job. You need to struggle hard in order to achieve your desired results.
However, everybody seeks for help and only those succeed who know what they are looking for. Reading and researching without setting out a strategy will bring you nothing and that is why these SEO tips guide you through your way up in ranking your webpage higher on Google.
These tips have achieved their purpose of creation, by helping hundreds of WebPages in getting higher ranks.
Stage: Beginner – Intermediate
Synopsis: If you have the basic knowledge of SEO then continue reading this efficiently written plan as it is written assuming that by now you understand SEO and have created a few links as well.
If you are completely a newbie then you might like to read the Beginners Guide before moving on.
1. Set your Goal
You must understand your goal before starting an SEO war on Google. Your goal is not to highlight your keyword and focus all your energy on that keyword but to rank your page higher on Google.
Most of the people make a blunder by focusing all their energy on keyword research as a flaw in this phase can lead to disastrous results. First of all, Keyword research can be done by the easy way or the hard way. This blueprint advises that if you can get the same advantage with the easy way then why go for the hard way?
Most of the common mistakes made by new SEOs are that they avert their concentration toards keywords that are either very competitive or are too broad. It is better to concentrate on long tailed keywords having the same content, even hundreds or may be thousands of them, instead of wasting your time and energy on only one keyword. The main disadvantage of focusing on one keyword is that naturally either that keyword has too much of competition or it’s completely new with no traffic. Hence, you should choose keywords wisely and then try to rank them accordingly.
2. Choosing the theme
What to do if not focus on a single Keyword or keyword phrase? You should go for countless similar keywords revolving around the same theme. You can find a lot of keywords on the same theme which are less competitive and there is a greater chance for them to attract traffic then the top keyword already having too much competition.
The most important thing to notice here is that the clearer your theme is the easier you can find relevant moderately competitive keywords for your theme. If you have done this right you would enjoy amazing results. 3. Getting Consistent
The key to achieve theme-centered keywords is getting consistent. You need to be consistent in choosing the keywords and only qualifiers add consistency in this process. Qualifiers add definitude and precision to your keywords. You have to find Qualifiers keeping in mind your targeted audience. In order to find proper Qualifiers you might need help from different softwares like keyword spy and Bing Keyword Tool etc.
However, do you know Google also helps you here?
Google offers you Google’s own Auto complete feature based on actual searches made on Google. So you should get the maximum benefit out of it!
4. Finding the Keyword Phrase
This is where you use Google Ad words keyword Tool. Do not forget what you are looking for. You have your keyword phrases with appropriate Qualifiers and you are going to pull them ino the Google Adwords Tool. You are looking for closely related keywords which would constitute your very own keyword batch. Your keyword batch comprises of keywords which have great volume search but still they are not much competitive. You can try hundreds of keywords in the Adwords Tool to find out the top 5-15 clolesy related keyword phrases.
These keywords phrases should be based on your theme and you should not fall for the keywords unrelated to your theme.
5. Preparing Strategy for the competition
You cannot create a strategy to compete until you know your strengths and weaknesses.
You need to assess your keyword strength for the upcoming competition with the help of methods like
- Eyeballing the SERPs (Search Engine Result Pages)
- Keyword Difficulty Tool
Eyeballing the SERPs include the preliminary observance of search results while the Keyword Difficulty tool include the calculation of difficulty score of keywords.
These methods help you in determining if you can actually rank your chosen keyword phrases.
Now, the question still stands that how are you supposed to assess your strength in order to prepare an appropriate strategy?
These softwares calculate the difficulty score on a scale of 100 which gives you idea about your keyword batch. You should go for keywords which are moderately difficult having a scale of 30-40 only.
You have already chosen keyword phrases for your webpage in the first phase and it is time to select quality content for those keywords.
6. Value Enhancement
You are planning to add more and more articles on your webpage in order to enhance traffic?
Well! This isn’t going to work, as Google algorithm works on the quality and not quantity. You can write hundreds of articles focusing a specific class of traffic OR you can write one article which attracts a huge traffic to your webpage.
You should be more careful about what you are putting in your articles than how many words you are stuffing in it.
This is why you should be careful in choosing your keyword theme and keyword phrases.
In short, bad quality content decreases the value while good quality content enhances the significance, making countless links to your webpage by creating loyal fans and stimulating your brand name.
7. Content Delivery
Now the question arises that what is still missing! You have good quality content, you have moderately competitive keyword batch but still you are not getting desired traffic rate. Why?
Because you have not chosen the right structure for the content yet! Explore the world of innovation and creativity and find out the ways no one has ever imagined. You can deliver your content with the help of:
- Slide deck
- A new tool
- An interview series
- How-to guide
- Video series
- Webinar or simple blog post etc.
Check different web pages, explore different blogs and observe the ways available to you for delivering your content.
8. Title Selection
Will you read an excellent written essay about any infamous topics like carpets having a title “Carpets” or will you prefer reading a title about carpets saying “The world of Carpets- Learn How To Beautify your home”.
Title selection is one of the most important aspects and you need to spend enough time in choosing a title.
The better the title the more is the attraction.
9. What Matters
Now you have everything. You have chosen your keyword batch, your keyword phrases, your high quality content, an attractive title but still what else matters? Is something left?
Yes! You are just halfway to success yet. Now comes the step where you make a checklist and check your work up till now.
Make a list of the following things and check:
There are certain qualities your web page should have if you want Google to recognize it and rank it higher.
Google has some guidelines like grammar, reading level and other such metrics to measure the quality of the content which you ought to understand and follow in order to get higher ranks than your competitors as most SEOs do not give proper attention to such rules.
Here are some Don’ts you should keep in mind:
Moreover, Google can analyze the topic and words on page more or less like a human. Therefore, if your topic is “carpets” Google will rank a content high quality if it had information about carpets, rugs, floor mats, carpet cleaners and others etc.
11. Winning the battle
“Everything which glows attracts”: Keep this in your mind and hire some good designers to design your webpage. Research shows that appealing pages have more traffic than the pages with simple templates.
The design of your webpage makes you win half of the battle and the other half can be won by following the remaining tips.
Do not aim for a single page. Instead, make an effort for a whole hub of pages to enhance your ranking.
12. Content Hub
If you are a newbie, you wouldn’t know that marinating the high ranks of single paged websites is far more difficult than creating a hub of pages circling around each other and linking with each other.
This is where your Keyword batch comes handy, as it is revolving around a certain theme and Google checks your website and the pages linked to it on the scale of relevance.
If you are creating a website about “Carpets” then it will be good to inter-link different types and uses of carpets written on different pages. This raises your ranks and traffic as well.
13. Inter-linking the Hub
How do you suppose to raise the ranking of all your websites without putting much effort into it?
This is one of the most difficult and almost impossible tasks, as managing different websites and raising their ranks on Google altogether needs time and money.
Anyhow, if you follow this SEO stepwise guide, you can carry out both the tasks simultaneously.
Inter-link your website about Carpets to your website about Floors, and your website about Floors to your website about Walls and paints and so on.
14. Determine the Center
You need to decide about the center of your content hub. This strategy works the best with one center to all your websites. The rest of the websites are linked together at category level but the center is linked to all of them. Do not forget to make the most visited and highly ranked page your center.
A good example of such an integration is author pages of Amazon.
There are hundreds of articles and books written on this topic. You would find countless instructions and tips for optimizing your webpage. But, it is a reality that mostly people follow their instincts and do not follow most of the things they read.
Therefore, as a general rule, you should have all the basic techniques on your fingertips.
Search engines detect those pages mostly which have new content in them. Therefore, you should be capable enough to use this to your advantage.
Put new information and content into your webpage so that Search engines, especially Google, detect your page more often.
16. Make your Boundary
Diversification does not intrigue you write the same new content again and again in your page. A person might see it as a good gesture to get the same thing written in the title, the description and the article but Search Engines consider it spam and thus this over-optimization can harm your page.
Thus, find new ways to fit the content into your page, making it more desirable for humans as well as Search Engines.
17. Meta Tags
Do you know what Meta Tagging is? If you do not then read this part carefully as this includes one of the most important on-page optimization techniques.
Meta Tags are the tags which are only visible to search engines and the reader can’t see them. For more information consult a Newbie level SEO guideline. There are many different sets of Meta tags but the most important are
a) Title tag
b) Description Tag
c) Keyword Tag
Refer to the part 8 (Title Selection) Where you have selected an attractive title. This title should be around 7-10 words in length for the best on-page optimization. E.g.
<title>Your Title Goes Here</title>
For good on-page optimization good SEOs, use 2 or 3 lines of Description which is detected by the Search Engines and raise their ranking. E.g.
<meta name=”description” content=”Your Description goes here. “>
This is the tricky part, you should include all relevant keywords you have selected in part 4 (Finding the pearls) separated by commas so that Search Engines like Google can easily detect them. E.g.
<meta name=”keywords” content=”carpet, rugs, arabian carpets, carpets arabian, arabian,”>
18. Stop stuffing the page
Be a good professional SEO and stop stuffing your page with random keywords as doing this can harm your webpage.
Search Engines detect this as a spam activity and thus, all your hard work till now can be destroyed. You should be sophisticated and smart in the selection and addition of your Pearls in any page. Smart addition of keywords would enhance your webpage’s ranking while stuffing all the keywords would make it worse.
19. Data Structuring
Gone are the days when anything ranking 1st on search engines was preferred by the users.
Today people seek to find pages which are properly structured and offer more than just random WebPages. Therefore, your SEO goal should be to among the top rankings, not the first ranking necessarily.
What makes your page desirable among the top rankings depends upon the users but mostly the structured data includes.
The Final Phase:
Have a look at your work! You have a perfect batch of keywords for your webpage, you have WebPages revolving around the same theme interlinked with each other, you have a content hub which makes your websites properly organized with a perfect design for them, you have enriched new content with desirable keywords which will be detected by search engines using meta tags and, you are just one step behind success.
20. Relationships – Choose Wisely
This is the part where relationships are chosen, wisely. This is the last phase because your great content and high quality web pages are of no worth if they are unable to build links. If you have achieved your goal up till now your pages will be linked with high quality links attracting loyal traffic to your pages.
You can use some link building resources to help you at this step. A few good resources include Ontolo, Linking books and Citation Labs etc.
That being said, you should give sometime in link building and making relationships with other pages and content hubs. If your content hub is linked to high traffic and good quality content hubs, then naturally this relationship will pay you off and vice versa.
21. Making the Bond
Link building is not a onetime process as you need layer after layer of links to maintain the traffic. You should be adding quality content with moderately competitive keywords in your content hub and linking generously to other hubs like yours, but of the same or superior rankings. These bonds will ensure your long term existence and high ranks in SEO.
You might be facing a down track in your SEO business due to low traffic. This isn’t your fault. You just need to alter your strategy and hit the market with a new spirit, following these tips. Yes, you can make your website shine in the top Search engines. So, it’s time to steer the ship of your business to the island of prosperity! Good Luck!